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Monday, April 20 To watch the recording of the presentation please click here:
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Rapid growth in the use of Web 2.0 tools such as social networks and other social media applications is quickly changing the communication expectations of both individuals and businesses. Consumers today expect to be a part of the conversation and are becoming less tolerant of traditional advertising. Web 2.0 tools present opportunities for businesses to meet specific marketing goals in a new environment. This presentation will highlight the successes and failures in using Web 2.0 in a pilot marketing project conducted by USM students. The potential value and application of tools such as Facebook, Twitter, YouTube, blogs, mobile applications, discussion forums, etc will be discussed. In addition, Web 2.0 will be considered in terms of its application in strengthening relationship marketing activities. ______________________________________________ Professor Williams teaches sport management courses within the Business Administration degree. Her current research focuses on sport marketing and sponsorship. She is also involved in additional projects addressing sport management curricula innovations and assessment, and the development of discipline specific accreditation for sport management programs. She has published in a number of journals and conference proceedings. Dr Williams is a member of the North American Society for Sport Management and the Sport Marketing Association. Prior to joining the USM faculty in 2007, Dr. Williams served as a faculty member and administrator at Nichols College. She also spent several years working in the sport industry and was the tournament director of the McCalls LPGA Classic at Stratton Mountain, VT. |
USM Professor Jeffrey Gramlich was appointed the first L.L. Bean/Lee Surace Chair in Accounting in the USM School of Business in 2003. His appointment was made possible by a $1 million gift from L.L. Bean, Inc., its board chair, Leon Gorman, his wife Lisa, Jim and Maureen Gorman, and Tom Gorman, who established the chair in memory of L.L. Bean CFO Lee Surace '73, '81, who died in March of 2001. Surace was chair of the USM School of Business' Advisory Council and was a frequent guest lecturer. The USM School of Business is accredited by the prestigious AACSB International. For students seeking the finest education and companies seeking the highest caliber talent, partnership, and educational opportunities, AACSB International accreditation is one of the most important affirmations of sustained quality in the word. For more information about School of Business programs, call 780-4020. |
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