University of Southern Maine

HOME

Tuesday, September 22nd, 4:45 pm
University Events Room
Glickman Family Library, 7th floor
Portland USM Campus (map)

At this time of economic dislocation, we have the opportunity to re-think the role and purpose of business in society. In order to emerge stronger and more sustainable, business needs a strategy for change, not a return to the status quo. A broad change may be underway in the nature of the economy and capitalism itself. Our keynote speaker will describe this shift towards an age of "conscious capitalism," the strategies of well-known companies that understand these new realities, and change-management processes for surviving and thriving.

_________________________________________________________

A founding member of the Conscious Capitalism movement, Dr. Rajendra S. Sisodia is Professor of Marketing at Bentley University, and was previously Trustee Professor of Marketing and the Founding Director of the Center for Marketing Technology. Dr. Sisodia has an MBA in Marketing from the Bajaj Institute of Management Studies in Bombay, and a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow. His current research focuses on conscious capitalism, marketing ethics and improving marketing productivity. In 2003, Dr. Sisodia was cited as one of "50 Leading Marketing Thinkers" and named to the "Guru Gallery" by the UK-based Chartered Institute of Marketing (the largest marketing association in the world). Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008.

Dr. Sisodia's book The Rule of Three: How Competition Shapes Markets was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named one of the best business books of 2007 by several organizations, including Amazon.com. Dr. Sisodia writes frequently for the Wall Street Journal, and his work has been featured in The New York Times, Fortune, Financial Times, The Washington Post, The Boston Globe, and numerous other publications, radio shows and television networks such as CNN, CBC and Fox. He has consulted and taught executive programs for numerous companies, including AT&T, Nokia, Boston Private Bank, Ericsson, Siemens, Sprint, MCI, Volvo, Northern Telecom, IBM, Price Waterhouse, Ernst & Young, and Southern California Edison.

The colloquium is sponsored by the
L.L. Bean/Lee Surace Endowed Chair in Accounting.
_______________________________________________

USM Professor Jeffrey Gramlich was appointed the first L.L. Bean/Lee Surace Chair in Accounting in the USM School of Business in 2003. His appointment was made possible by a $1 million gift from L.L. Bean, Inc., its board chair, Leon Gorman, his wife Lisa, Jim and Maureen Gorman, and Tom Gorman, who established the chair in memory of L.L. Bean CFO Lee Surace '73, '81, who died in March of 2001. Surace was chair of the USM School of Business' Advisory Council and was a frequent guest lecturer.

The USM School of Business is accredited by the prestigious AACSB International. For students seeking the finest education and companies seeking the highest caliber talent, partnership, and educational opportunities, AACSB International accreditation is one of the most important affirmations of sustained quality in the word. For more information about School of Business programs, call 780-4020.

M President