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October 16, 2006, at 4:45 p.m. Click here to visit the photo gallery Click here to watch the video clip of the colloquium (271.06 MB) |
Modern retailers monitor retail environments with visible, silent anti-shopping reminders such as video cameras and security guards. Based on judgments about consumer appearance, some retailers seek to advance the anti-shoplifting agenda by subjecting consumers to potentially offensive, preemptive anti-shoplifting actions. This study examines the short- and medium-term impact of a retail employee’s preemptive pursuit of shoplifters on the store image. The authors investigate both the amount of retail store image change and the effects of moderating factors on these changes. The study shows that preemptive anti-shoplifting practices do change the consumers’ image of retail corporations, although this change is by no means permanent. An individual’s personal ethics and cultural background moderate the impact of retail image change. Direct and immediate intervention by marketers that highlights the problems all retailers face with shoplifting dampens the negative store image impact and shortens the image recovery period. The authors explore ethical implications of anti-shoplifting retailer strategies as well as tactics for store brand image management. USM Marketing Professor Bob Heiser maintains close ties to the professional community. He has eighteen years of experience working in the engineering and information technology fields with Fortune 500 companies such as Emerson Electronic, Dover Corporation and Ball Corporation, as well as high-tech startup companies. He has published research in a number of journals and conference proceedings such as The Academy of Marketing Science Review, The Journal of Nonprofit and Public Sector Marketing, and the Western Decision Sciences Institute. Bob is an active member of the American Marketing Association and the Society for Marketing Advances. |
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The colloquium is sponsored by the L.L. Bean/Lee Surace Endowed Chair in Accounting. ________________________________________________ USM Professor Jeffrey Gramlich was appointed the first L.L. Bean/Lee Surace Chair in Accounting in the USM School of Business in 2003. His appointment was made possible by a $1 million gift from L.L. Bean, Inc., its board chair, Leon Gorman, his wife Lisa, Jim and Maureen Gorman, and Tom Gorman, who established the chair in memory of L.L. Bean CFO Lee Surace '73, '81, who died in March of 2001. Surace was chair of the USM School of Business' Advisory Council and was a frequent guest lecturer. The USM School of Business is accredited by the prestigious AACSB International. For students seeking the finest education and companies seeking the highest caliber talent, partnership, and educational opportunities, AACSB International accreditation is one of the most important affirmations of sustained quality in the word. For more information about School of Business programs, call 780-4020. |
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